XCALLY Omnichannel Contact Center — voice and digital channels on operator-grade infrastructure
Más IP deploys XCALLY, one of Europe's leading omnichannel contact center platforms, on its own Spanish operator infrastructure. Your contact center runs on first-tier voice capacity with direct Movistar interconnection, not a third-party SIP reseller.
Channels in one interface
| Channel | Capability |
|---|---|
| Phone | Inbound queues · Outbound dialer · IVR · Recording |
| Business API · Chatbot · Rich media · Proactive | |
| Live chat | Web widget · AI first response · Agent handoff |
| SMS | Bidirectional · Bulk · Automated workflows |
| Ticketing · Queue management · SLA tracking |
Key platform features
Predictive dialer
For outbound sales, debt collection and renewal campaigns. The system connects the agent only when a real person answers.
Real-time supervisor dashboard
Live view of agents, queues, wait times and abandonment rate, with silent monitoring, whisper coaching and barge-in.
AI-powered quality scoring
Scores 100% of calls against configurable quality criteria and flags low-scoring calls for review.
Sentiment analysis
Monitors emotional tone during live calls and alerts supervisors when escalation signals are detected.
CRM integration
Screen pop, automatic call logging and customer history for Salesforce, HubSpot, Dynamics, Zoho, Odoo, Zendesk and Bitrix24.
Sectors
Debt collection and recovery
Predictive dialer, bidirectional SMS, PCI-compliant payment during call and full conversation traceability.
Insurance and financial services
MiFID II-compliant recording, sentiment analysis, complaint management and ENS support.
Logistics and last-mile delivery
IVR with tracking integration, SMS notifications and corporate mobile lines for drivers.
Healthcare and clinics
Appointment confirmation by WhatsApp and SMS, IVR patient routing and omnichannel patient communication.
Frequently asked questions
Is XCALLY a Más IP product?
XCALLY is an independent contact center platform. Más IP is a certified XCALLY partner and deploys it on our own operator infrastructure.
Can I migrate from my current contact center platform?
Yes. Más IP manages number porting, IVR configuration, CRM integration and agent training.
What is the minimum team size?
There is no fixed minimum. The platform scales from small teams to large contact centers.
Ready to discuss your setup?
English-speaking team · Demo within 48 hours · No commitment