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WhatsApp Business API — Spain's most-used channel, natively integrated

WhatsApp is used by virtually every adult in Spain. Más IP integrates WhatsApp Business API natively into the platform, so conversations appear in the same agent interface as phone calls, with the full customer history visible before the agent responds.

Key capabilities

Multi-agent on one number

Multiple team members handle conversations from the same WhatsApp Business number, with assignment, tracking and measurement.

CRM integration

Every WhatsApp conversation is logged automatically in the customer CRM record alongside calls and emails.

Chatbot

Automated responses for frequent queries, with 24/7 handling and human handoff when needed.

Proactive messaging

Delivery notifications, appointment reminders, payment links, alerts, product updates and re-engagement campaigns using approved Meta templates.

Rich media

Images, videos, PDF documents, interactive buttons, carousels and location sharing.

Why WhatsApp in Spain is not optional

Personal WhatsApp is not enough

One device, one person, no CRM logging, no multiple agents and no audit trail.

Business API is operational infrastructure

Multiple agents, CRM integration, full audit trail, chatbot automation and proactive messaging.

FAQ

Frequently asked questions

Do I need a new WhatsApp number or can I use my existing one?

In most cases, your existing number can be migrated to the Business API. Meta Business verification usually takes 1-5 business days.

Can customers see that I am using a third-party platform?

No. The conversation appears in the customer WhatsApp app as a standard conversation with your business number.

What is the cost model for WhatsApp Business API?

Meta charges per conversation window, not per individual message. Más IP confirms pricing during onboarding.

Ready to discuss your setup?

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